Same answer, unfortunately. The people are there because everyone else is there. It has a tremendous social inertia that makes it nearly impossible to unseat.
Sometimes people compare Facebook to AOL or MySpace when arguing that Facebook could get surpassed or go away. But neither of those had anywhere near the scope and breadth of Facebook's market penetration.
Think about how weird it is when you every now and then know someone who isn't on Facebook. It is almost unsettling. I've had this experience a few times:
"WTF? How come this person isn't on Facebook? I want to tag/share something with them and that would be the easiest way."
That's the nature and the extent of Facebook's reach. It would take something truly spectacular to come in and wrest control away from Facebook unfortunately.![]()



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