That's definitely what we need, and that's basically the mindset behind net neutrality.
The problem, as you already allude to, is that the business of simply providing access to data is not that sexy and not that easy to monetize heavily.
So instead we get these horrible sucky wireless companies that screw us over at every turn, buy off the government to allow insane mergers, and generally use the public airwaves in a manner that is hardly to the benefit of the public.
Wireless in the US is a total mess, and from the sound of it not a whole lot better elsewhere (except maybe in Asia: I read that wireless rules in Asia).



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