Originally posted by Khaosai

With Steve Jobs being on the list of 5 signatures for the patent I'm going to take the stance that this isn't the evil masterplan for Apple to rule the world via forced advertising.
After a lifetime of obsession with DRMs, closed architectures, and other anti-consumer stances, why would Steve Jobs suddenly start caring about the consumer?

Steve Jobs cares about Steve Jobs. He doesn't give a crap about the consumer, and his life history of product design kinda shows that. I don't necessarily blame him. It is just idealistic and factually incorrect to think Jobs is any less of a vicious capitalist than say, Bill Gates. He's just not as good at it as Gates.