They're not the only one to do that. But as to Apple smugness, I think the best demonstration is in their proposed 4-ounce-lighter next version of the Wheel. It matches the ipod history... for those of you who haven't wondered "How did Apple do that?", here's a brief history of the ipod:Originally posted by Aristotle
But my absolute favorite, because it sums up the smug vanity of many Apple fanatics: "I like how the email, it automatically says 'Sent from a MacBook wheel.' That way everyone knows you have one."
* Flash memory devices for playing music begin to become popular. They are low-capacity, owing to the cost of flash memory at the time, but they work. You load songs onto them, then go mobile and enjoy music.
* Apple introduces, to great fanfare, its first iPod. There was nothing new in it; hard-disk based portable music players had existed, but this one was bigger. The ONLY real claim-to-fame that the iPod had was that it had more capacity than everything currently on the market; and it did this by using the cheapest (per capacity) storage method around.
* Developments in flash memory technology allow greater capacity in both smaller size and lower cost. The ipod advantage has been destroyed. What do Apple do? They introduce the iPod Shuffle and Nano, which use flash memory.
So wait - what's the difference between an Apple music player and, say, a Sony, Philips, or SanDisk player? Far as I can tell, the only thing keeping ipod people on the ipods is brand loyalty and interface loyalty, and somehow that keeps people paying big bucks to Steve Jobs. Apple can be completely smug, because they know that people will buy their things. Microsoft have enjoyed that for a while (although theirs is cracking badly now) - people will buy the latest Windows, the latest Office, etc, no matter what the price is; Apple have the same thing with music players. Yep, smugness goes with the territory.


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