After looking back through some old posts, I saw that the original article's announcement was made in a different thread. It makes me feel all warm and fuzzy inside to know that the plan has now been in action for the last month.

From that last link,
Under the terms of the $6.2 million, two-year contract, NET will wholly own the information and is free to sell it to outside vendors that could profit from offering just-in-time travel updates. The government has no authority to monitor where the information ends up, but Hillis said that after two years, the state may enter a revenue-sharing agreement with NET.

"If you travel on a certain route every day, we'll eventually be able to give you alerts to see if an instance would keep you from getting to work on time," said Steven McDonald, a senior project manager for NET. "This has a lot of potential."