I'm not shocked by their slogans, but that people will dish out a lotta money for them. $50 for a t-shirt? Are you on really cheap drugs? I thought, when I went shopping reciently in the States, "I'll get an ambercrombie shirt. I love the vintage look and they have them". I got in there and holy crap, like I'd pay that much for a t-shirt. The hoodies were like $125. If you're willing to pay that much then you'd damn sure better like the slogan. They make the Gap look like a dollar store (which is scaaarrry). There's my opinion, though a bit off topic, I just had to point out that if people are paying that much then they must really want the slogan. They dish out the $$, they wear it, oh well. They're rich, they don't have to be PC (yes, there's sarcasm there)