Generally, the Hebrew is evenly spaced into a grid of letters, they then find the letters significant enough to make words and then jumble them into actual phrases.

Granted, if what they're hearing is a direct referance to what's in the passage, it's kind of interesting, but I hear about people doing the very same thing with books like Moby Dick. Personally, I'd like to see them translate the bible into English and try this, then make the results public..