Well I breastfed both of my dauthers. I was a discreet one though and would do it in private or cover them up with a blankie while I did it. It can be just as uncomfortable for the mother too! However, there might be situations where it is unavoidable. When you have a hysterical screaming baby and their only form of sustanence is your breast milk, sometimes you just don't think. After months of doing it every two hours or more, you become numb to the whole situation. (nipples and mind ::giggles:: ) Sometimes you might not even think about it cause it is just an automatic thing that you are constantly doing. Of course, I did, cause I was self-concious about it, but there are those who are more open minded.. I suppose. Plus you get all of this literature from your doctor and that LaLeche ( I know I spelled that wrong) Society that advocates for breastfeeding. Sometimes you don't know what to think! Ok that is my 2 cents worth for now